My friend once told me about this doctor he knew. Back in the 1980s, this doc noticed that many of his patients could do with some advice on easily preventable ailments – which typically cost them a lost day of work at the farm and a visit to the doctor. He compiled a list of rural visitors to his clinic over the years and started mailing them inexpensive postcards with printed health messages aimed at preventing them ever having to visit him (in effect). The audacity of this plan was matched only by its simplicity and his practice flourished with … Read the rest
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