VEMBU BLOG

Reaching out for SMB customers has more or less become like a treasure hunt for IT Industry folks. We know that there is a pot of gold at end of the tunnel. But the real problem is that we may not have the treasure map – the right path that will lead us to them.

Why it is difficult to reach SMBs.

Every adventure trip has its own challenges. SMBs are typically run by tight entrepreneurs, who are conservative in terms of budget and may not venture out into adopting new technologies without getting absolutely convinced of its ROI.  SMBs … Read the rest