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VEMBU BLOG
Online Backup
Mulling over the Minnows
While the U.S. and the world economies are still trying to come out of the economic crisis, companies have been trimming their work force. The luckier employees who still have their jobs intact now spend much longer hours at work, making up for the reduced work force. It has not been easy for the business owners either. A survey conducted by Grant Thornton International (http://www.gti.org/Press-room/stress2010.asp ) found that 76% of the business owners have reported increased stress levels over the last year, majority of them citing economic climate and increased work load as the reason for it.
In such … Read the rest
Tags: data backup, Managed Service Providers, Marketing in touch economy, Online Backup, ROI from Small Customers, small vs big customers
Posted in Marketing, Online Backup, Remote Backup, Vembu StoreGrid | 2 Comments »
What’s New in Vembu Home Beta
We have released a latest update of the Vembu Home Agent to our online backup service customers. This update carries some of the most requested features from our users since the initial release. As an added incentive we are upgrading the free users for a storage quota of 2 GB. The Vembu Home Beta Update can be downloaded here.
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Here are the highlights of the new features which are available with the latest update.
I. Network Mapped Drives support:
One of the most requested features since our initial release was the support for mapped drives. With this … Read the rest
Tags: Amazon Cloud, cloud backup, Consumer backup, data backup, Desktop backup, Home user, Laptop backup, offsite backup, Online Backup, Online data backup, Outlook Backup, Vembu Home, Windows backup
Posted in New Release, Online Backup, Vembu Home | No Comments »
The Path to SMB customers – a Treasure Hunt
Reaching out for SMB customers has more or less become like a treasure hunt for IT Industry folks. We know that there is a pot of gold at end of the tunnel. But the real problem is that we may not have the treasure map – the right path that will lead us to them.
Why it is difficult to reach SMBs.
Every adventure trip has its own challenges. SMBs are typically run by tight entrepreneurs, who are conservative in terms of budget and may not venture out into adopting new technologies without getting absolutely convinced of its ROI. SMBs … Read the rest
Tags: data backup, IT Service Providers, Managed Service Providers, Online Backup, Path to reach SMBs, Remote Backup, SMBs
Posted in General, Marketing, Online Backup, Remote Backup, SMB, Vembu StoreGrid | 2 Comments »
New! StoreGrid supports backing up to Amazon QC2 – Quantum Computing Cloud
We at Vembu Labs have been working closely with the latest breakthroughs in storage and computing technology to keep StoreGrid ahead of the tech curve. For instance, we were among the earliest to adopt Amazon EC2/S3 services for data backups – as soon as Amazon removed the Beta tag on the Amazon Cloud!
Vembu StoreGrid and Amazon Web Services have been working closely on a new technology – and the time is right for us to talk about StoreGrid’s support to Amazon’s QC2 service (Quantum Computing Cloud). This ground breaking solution makes use of qubits (or quantum bits) for manipulating … Read the rest
Tags: Amazon Quantum Compute Cloud, April fool joke, Online Backup, Quantum Entanglement, StoreGrid New Release
Posted in Amazon Cloud, Broadband, Humour, Online Backup, Remote Backup, SMB, Vembu StoreGrid | 1 Comment »
SMB’s reaction to Cloud – a Pro/Con Analysis
Why many SMBs are reluctant to Cloud?
“Cloud Computing” – a buzz word that’s on the peak of Hype Cycle for quite some time now is still a ‘jargon’ to many SMBs and Mid Market Companies. It was interesting to see the results of the ‘cloud hosting awareness survey’ conducted by RackSpace that more than two thirds of the SMBs in US are not familiar with the term “Cloud Hosting” – Wow!
Now, two questions immediately arise in our mind. Is that the Small Businesses failed to grasp the cloud computing technology or the Cloud hosting providers done … Read the rest
Tags: Amazon Cloud, cloud computing, data backup, Online Backup, Remote Backup, Small Business Cloud, SMBs reaction to cloud
Posted in Amazon Cloud, azure, General, Online Backup, Remote Backup | 5 Comments »
How do you want to name your backup service? – Ask Google
Are you offering an Online Backup Service? Then you must have come across a plethora of naming conventions for marketing your backup service. Some people call them Online Backup and some call them Remote Backup, Offsite Backup, Data Backup, Internet Backup, blah blah backup…. Wait! What difference does a naming convention is going to make to your backup service offering? The answer is simple. Ask Google.
As a Service Provider it becomes necessary to understand the terms that your customer uses and effectively communicate back and Market using the same ‘terms’. ‘Google Insights’ has the innate ability … Read the rest
Tags: data backup, Google Insight report, Internet Backup, Managed Service Providers, Marketing Tips for Service Providers, offsite backup, Online Backup, Remote Backup
Posted in General, google, Marketing, Online Backup | 3 Comments »
TLM (Thought Leadership Marketing) for IT Service Providers
What the heck is this TLM? ‘Thought Leadership Marketing’ is a term that came on its own in the past few years. Here is a definition of Thought Leadership from raintoday.com .
“Thought Leadership centers on earning trust and credibility. Thought leaders are noticed by offering something different – information, insights and ideas, for instance.”
For IT service Providers who are wondering what this TLM can do for them, here is the answer. According to the recent press release by Gartner , Thought Leadership Marketing can be a powerful tool for IT service Providers.
Also … Read the rest
Tags: data backup, Marketing for MSPs, marketing ideas for IT service Providers, offsite backup, Online Backup, Remote Backup, thought leadership marketing, TLM for IT Service Providers
Posted in General, Marketing, Remote Backup, SP Edition | No Comments »
Microsoft features Vembu as ‘Startup of the Day’ in Microsoft Startup Zone
More excitement rolls in as Microsoft BizSpark featured ‘Vembu’ as their ‘Startup of the Day’ on its website today. As you might recall from my previous blog that Microsoft handpicked Vembu Technologies as one of the most promising 45 startup firms around 10 countries for the new ‘BizSpark One’ program and Vembu is the first and only firm from India to be selected for that Program.
As part of being the “Startup Of the Day” our CEO, Sekar Vembu was interviewed by the Microsoft BizSpark team. Here is a quote from the interview:
“It certainly feels good to … Read the rest
Tags: microsoft backup, microsoft startup of the day, offsite backup, Online Backup, Remote Backup
Posted in General, Online Backup, Remote Backup, SP Edition, Vembu StoreGrid | No Comments »
Moving on…
In response to our competitor’s willingness to stop the blog war, we want to reiterate that as a company we do not like to indulge in blog wars or any unwarranted mudslinging. We were just provoked by RBS’s constant focus in attacking our product and company without full understanding of what we are. We apologize if we hurt anyone personally in this avoidable blog war.
As a company we are down to earth to the point that we even feel uncomfortable beating our own drums leave alone indulge in mudslinging or attacking a competition with creating FUD about them. We … Read the rest
Tags: data backup, Internet Backup, microsoft backup, Online Backup, Remote Backup
Posted in General, Online Backup, Remote Backup, SMB, Uncategorized, Vembu StoreGrid | No Comments »
On Paternity Claims and Sundry Other Rants…
I ran into an especially long-winded post in a competitor’s blog – it is very confused even by the standards of someone who claims paternity for the ‘online backup industry’. Initially, I thought it was just the phrase ‘online-backup’, but later it transpired that it was the whole industry for which parentage was being claimed. Much the same thing happened with me when one day in 1993, I asked my friend near the refrigerator, ‘(We) Got Milk?’ and thereby INVENTED the phrase ‘Got Milk?’. AND pasteurization. AND the whole dairy industry. Giggle.
I wouldn’t have written this post hadn’t it … Read the rest
Tags: data backup, Internet Backup, microsoft backup, Online Backup, RBS goof up, Remote Backup
Posted in General, Online Backup, Remote Backup, SMB, Vembu StoreGrid | No Comments »
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