VEMBU BLOG

Are you offering an Online Backup Service? Then you must have come across a plethora of naming conventions for marketing your backup service. Some people call them Online Backup and some call them Remote Backup, Offsite Backup, Data Backup, Internet Backup, blah blah backup…. Wait! What difference does a naming convention is  going to make to your backup service offering? The answer is simple. Ask Google.

As a Service Provider it becomes necessary to understand the terms that your customer uses and effectively communicate back and Market using the same ‘terms’.  ‘Google Insights’ has the innate ability … Read the rest