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	<title>Vembu Blog &#187; google</title>
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		<title>Advice from Dr. Share More: How I learned to Stop worrying and Start loving the Information Overload!</title>
		<link>http://blog.vembu.com/advice-from-dr-share-more-how-i-learned-to-stop-worrying-and-start-loving-the-information-overload/</link>
		<comments>http://blog.vembu.com/advice-from-dr-share-more-how-i-learned-to-stop-worrying-and-start-loving-the-information-overload/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 19:22:46 +0000</pubDate>
		<dc:creator>N Sai</dc:creator>
				<category><![CDATA[Zukmo]]></category>
		<category><![CDATA[BASEX]]></category>
		<category><![CDATA[bookmarks]]></category>
		<category><![CDATA[collaborate]]></category>
		<category><![CDATA[Digital Age]]></category>
		<category><![CDATA[Dr. Strangelove]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[information overload]]></category>
		<category><![CDATA[MAD]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Mobile One flew over the cuckoo's nest]]></category>
		<category><![CDATA[notes]]></category>
		<category><![CDATA[Nuclear]]></category>
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		<category><![CDATA[Share]]></category>
		<category><![CDATA[Stanley Kubrick]]></category>
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		<guid isPermaLink="false">http://blog.zukmo.com/?p=1375</guid>
		<description><![CDATA[<p>While cautiously brooding over the impact of <a href="http://www.independent.co.uk/life-style/gadgets-and-tech/features/cyber-culture-how-zuckerbergs-plans-for-a-sharing-society-could-help-us-and-make-him-richer-6288313.html">frictionless sharing</a> in our lives, i felt it apt to borrow a leaf from the title of one of the <a href="http://www.imdb.com/title/tt0057012/">greatest satirical movies</a> of our times about a nuclear scare triggered by the actions of a crazy general. The nuclear apocalypse foreseen due to the policy of MAD (mutually assured destruction) bolstered by the buildup of missiles by proponents during the cold war formed the basis for that satire by Stanley Kubrick. The parallels couldn’t be more glaring if one were to comprehend the “MAD” scenario of universal information explosion that warring software &#8230; <a href="http://blog.vembu.com/advice-from-dr-share-more-how-i-learned-to-stop-worrying-and-start-loving-the-information-overload/" class="read_more">Read the rest</a></p>]]></description>
			<content:encoded><![CDATA[<p>While cautiously brooding over the impact of <a href="http://www.independent.co.uk/life-style/gadgets-and-tech/features/cyber-culture-how-zuckerbergs-plans-for-a-sharing-society-could-help-us-and-make-him-richer-6288313.html">frictionless sharing</a> in our lives, i felt it apt to borrow a leaf from the title of one of the <a href="http://www.imdb.com/title/tt0057012/">greatest satirical movies</a> of our times about a nuclear scare triggered by the actions of a crazy general. The nuclear apocalypse foreseen due to the policy of MAD (mutually assured destruction) bolstered by the buildup of missiles by proponents during the cold war formed the basis for that satire by Stanley Kubrick. The parallels couldn’t be more glaring if one were to comprehend the “MAD” scenario of universal information explosion that warring software proponents, assisting the senders and receivers of information in the tech eco-sphere, are perpetrating in today&#8217;s digital age.  Maybe we are due for a movie satire on this theme featuring the doomsday effects of a paranoid faceoff between perennial information over-loaders like Facebook and Google. </p>
<p>Check out this graphic based on a study by BASEX on a typical day of a knowledge worker.  </p>
<p><a href="http://blog.vembu.com/wp-content/uploads/2012/01/infoload1.jpg"><img src="http://blog.vembu.com/wp-content/uploads/2012/01/infoload1.jpg" alt="" title="infoload" width="624" height="280" class="aligncenter size-full wp-image-1377" /></a></p>
<p>The key culprit for this unproductive waste is the Information overload manifest in many shades. Google search confounds us with a gazillion results, Tweets multiply around us like weeds on steroids, Facebook provides a wailing wall of endless updates, Emails make us bite more than what we can chew and mobile devices rings in all these miseries together wherever we go. </p>
<p>So what the heck do we do about it ?</p>
<p><strong>PLAN A:</strong> Just fly past the cuckoo’s nest of digital noise and perch on the bandwagon of the Slow Internet movement.</p>
<p><strong>PLAN B: </strong></strong>Embrace it through the extensions built and made available to the human mind a.k.a tools that will help you mine, filter, organize, sync and archive your most noteworthy discoveries in the internet wastelands. </p>
<p>well, we here at Zukmo offer you PLAN B ! Try us out for a free ride and see if it will help you. We will aggregate your content from as many sources that are important to you. That includes Desktop files, Google Docs, Notes, Bookmarks, RSS feeds, Embedded Multimedia, Twitter.  You can easily share the collected content with your friends and colleagues. You can invite discussions with any group of people on bookmarked page or a specific note or a work related document. </p>
<p>Zukmo simplifies your knowledge gathering and makes it available to you wherever you go and on whatever device you choose to use. </p>
<p>Remember Nothing ! Zukmo Everything ! </p>
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		<slash:comments>0</slash:comments>
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		<title>Zukmo for Android: It’s here!</title>
		<link>http://blog.vembu.com/zukmo-for-android-its-here/</link>
		<comments>http://blog.vembu.com/zukmo-for-android-its-here/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 22:26:01 +0000</pubDate>
		<dc:creator>N Sai</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Mobile App]]></category>
		<category><![CDATA[Personal Digital Library]]></category>
		<category><![CDATA[Zukmo]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[Bookmarking]]></category>
		<category><![CDATA[Browsers]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[Content available offline]]></category>
		<category><![CDATA[Content stored in cloud]]></category>
		<category><![CDATA[Delicious]]></category>
		<category><![CDATA[Desktop document support]]></category>
		<category><![CDATA[Direct RSS feed handling]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[Flock]]></category>
		<category><![CDATA[Functions]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Google Docs]]></category>
		<category><![CDATA[Google Reader]]></category>
		<category><![CDATA[Indexed searching]]></category>
		<category><![CDATA[Instapaper]]></category>
		<category><![CDATA[Integrated Services]]></category>
		<category><![CDATA[Integration]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Login]]></category>
		<category><![CDATA[notetaking]]></category>
		<category><![CDATA[Opera]]></category>
		<category><![CDATA[Platforms]]></category>
		<category><![CDATA[Safari]]></category>
		<category><![CDATA[Sharing and collaboration]]></category>
		<category><![CDATA[Simplified viewing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Web bookmarking]]></category>
		<category><![CDATA[Web clipping]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://blog.zukmo.com/?p=1017</guid>
		<description><![CDATA[<p>Well, the wait is finally over and we are thrilled to announce that our first mobile app, Zukmo for Android has been launched and is now freely available in the android marketplace.</p>
<p><b>Get it now</b></p>
<p>Get Zukmo 1.0 now from the Android Market. If you are viewing this page from an Android device, <a href="https://market.android.com/details?id=com.vembu.zukmo.ui" target="_blank">click here to view and install Zukmo Android App </a> from Android Market.</p>
<p><b>Sign in</b></p>
<p><img src="http://blog.vembu.com/wp-content/uploads/2011/09/zukmo-android-mobile-login-243x300.png" alt="Zukmo Android Mobile Browser login" title="zukmo-android-mobile-login" width="243" height="300" class="aligncenter size-medium wp-image-1089" /></p>
<div style="clear: both;">
<p>Once you have downloaded the app and run it, you will be invited to sign in with your Zukmo ID and password. The Zukmo ID is your email address and the password in </p>&#8230; <a href="http://blog.vembu.com/zukmo-for-android-its-here/" class="read_more">Read the rest</a></div>]]></description>
			<content:encoded><![CDATA[<p>Well, the wait is finally over and we are thrilled to announce that our first mobile app, Zukmo for Android has been launched and is now freely available in the android marketplace.</p>
<p><b>Get it now</b></p>
<p>Get Zukmo 1.0 now from the Android Market. If you are viewing this page from an Android device, <a href="https://market.android.com/details?id=com.vembu.zukmo.ui" target="_blank">click here to view and install Zukmo Android App </a> from Android Market.</p>
<p><b>Sign in</b></p>
<p><img src="http://blog.vembu.com/wp-content/uploads/2011/09/zukmo-android-mobile-login-243x300.png" alt="Zukmo Android Mobile Browser login" title="zukmo-android-mobile-login" width="243" height="300" class="aligncenter size-medium wp-image-1089" /></p>
<div style="clear: both;">
<p>Once you have downloaded the app and run it, you will be invited to sign in with your Zukmo ID and password. The Zukmo ID is your email address and the password in this case is the one we had emailed you upon registration. Please note that this password is generated by Zukmo and is not connected to your email login password.</p>
</div>
<p><b>Browse or Search your content</b></p>
<p><img src="http://blog.vembu.com/wp-content/uploads/2011/09/zukmo-browse-or-search-your-content-300x176.png" alt="Zukmo Android Mobile App Browse or Search your content" title="zukmo-browse-or-search-your-content" width="300" height="176" class="aligncenter size-medium wp-image-1092" /></p>
<p style="clear: both;">Zukmo for Android comes bundled with a crisp content browsing view, which means that you can easily browse or search through all of your content items such as saved Bookmarks, Tweets, RSS feeds, Notes, Google docs, Desktop Documents etc.</p>
<p style="clear: both;">Due to built-in synchronization feature, all the content items that you can view in your personal digital library in the cloud are now instantly accessible from your Android phone. Currently, we list all your content items in chronological fashion by default and provide for a way to list the favorites from the clickable icon on top.</p>
<p><b>What’s on the Menu?</b></p>
<p><img src="http://blog.vembu.com/wp-content/uploads/2011/09/zukmo-android-mobile-app-menu-300x186.png" alt="Zukmo Android Mobile App Menu" title="zukmo-android-mobile-app-menu" width="300" height="186" class="aligncenter size-medium wp-image-1090" /></p>
<div style="clear: both;">
<p>In order to optimize on the content visibility and ease of use, we have pushed some functionality into the Android menu and present important functionality though long press menu options (Tap and Hold). Please note that for bookmarks, a quick tap will open the reader in which the bookmarked content is displayed in simplified form.</p>
<p>Click your phone’s Menu button, and you’ll be able to Refresh the content listing to fetch all the latest content, sign out the current session, exit the app without signing out and seeking help files.</p>
<p>More interestingly, if you press on any item listed for slightly longer duration, a menu will be displayed that displays the options to Add / Remove from favorites, Save for offline reading,  display item in a reader and navigate from the displayed screen.</p>
<p>Within a reader, the same options are also present excepting one menu option (aka original view) which is modified to redirect to the original URL of bookmarked content.</p>
</div>
<p><b>Offline Reading</b></p>
<p><img src="http://blog.vembu.com/wp-content/uploads/2011/09/zukmo-android-mobile-offline-reading-300x184.png" alt="Zukmo Android App Offline reading" title="zukmo-android-mobile-offline-reading" width="300" height="184" class="aligncenter size-medium wp-image-1091" /></p>
<div style="clear: both;">
<p>Whenever content is viewed through the reader on the device, we provide the option for it to be stored offline for easy access later even when there is no network connectivity. This feature is available for bookmarked pages and notes.</p>
<p>If you lose or don’t have network connection at any point of time, using the Zukmo app will provide you with a listing of all such content items that have been saved offline. There is an option to sign back in once network connection is restored.</p>
</div>
<p><b>More to come</b></p>
<p>This is simply the beginning with respect to our exciting venture in the mobile marketplace and we are laying out a broad plan for unveiling a mobile optimized web site of Zukmo so that our smart phone users can benefit immensely by directly browsing to Zukmo through their preferred mobile browser. In addition, we will also plan on releasing similar feature rich mobile apps for other popular devices such as iPhone/iPad in the near future.</p>
<p><em><a href="http://www.zukmo.com/index.html">Zukmo</a> is a cloud-based information and content management solution designed for the frequent information consumer. <a href="http://www.zukmo.com/index.html">Zukmo</a> indexes user-uploaded files, Web bookmarks, and streamed content, enabling easy organization, searching, and sharing via an integrated suite of tools. <a href="https://zukmo.com/register.html">Start your free Zukmo account today!</a></em></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Avoid Waiting for Automatic Updates – Update Your Zukmo Browser Button Instantly!</title>
		<link>http://blog.vembu.com/automatic-browser-button-updates-take-a-few-days-after-each-release-manually-update-your-firefox-chrome-i-e-and-safari-buttons-without-waiting/</link>
		<comments>http://blog.vembu.com/automatic-browser-button-updates-take-a-few-days-after-each-release-manually-update-your-firefox-chrome-i-e-and-safari-buttons-without-waiting/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 07:07:32 +0000</pubDate>
		<dc:creator>Kieran</dc:creator>
				<category><![CDATA[Browser Extensions]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[IE Add-on]]></category>
		<category><![CDATA[Personal Digital Library]]></category>
		<category><![CDATA[Quality Assurance]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Users]]></category>
		<category><![CDATA[Zukmo]]></category>
		<category><![CDATA[Zukmo Desktop Utility]]></category>
		<category><![CDATA[Zukmo Enhancements]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Automatic]]></category>
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		<category><![CDATA[Button]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Direct]]></category>
		<category><![CDATA[Download]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[I.E.]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mozilla]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[Safari]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Update]]></category>

		<guid isPermaLink="false">http://blog.zukmo.com/?p=792</guid>
		<description><![CDATA[<p>Every new release opens an exciting new chapter for our users, improving their ability to store and manage information with Zukmo. With the rapid release of so many new features and improvements, however, we sometimes find ourselves in a bit of a conundrum with our constantly updated browser buttons.</p>
<p>Mozilla Firefox, Google Chrome, Microsoft Internet Explorer, and Apple Safari go through a rigorous review process to ensure that each update we submit is clean, free of issues, and offers a streamlined, integrated experience with their browser. This, of course, takes time on their end, and until they complete the process &#8230; <a href="http://blog.vembu.com/automatic-browser-button-updates-take-a-few-days-after-each-release-manually-update-your-firefox-chrome-i-e-and-safari-buttons-without-waiting/" class="read_more">Read the rest</a></p>]]></description>
			<content:encoded><![CDATA[<p>Every new release opens an exciting new chapter for our users, improving their ability to store and manage information with Zukmo. With the rapid release of so many new features and improvements, however, we sometimes find ourselves in a bit of a conundrum with our constantly updated browser buttons.</p>
<p>Mozilla Firefox, Google Chrome, Microsoft Internet Explorer, and Apple Safari go through a rigorous review process to ensure that each update we submit is clean, free of issues, and offers a streamlined, integrated experience with their browser. This, of course, takes time on their end, and until they complete the process and post our update to their site (also automatically notifying you/updating your browser button), our users can sometimes be left without the features that we&#8217;ve promised.</p>
<p><strong>We&#8217;d like to let you know that any updates to our browser buttons are available immediately after each release. If you&#8217;re having trouble accessing</strong><strong> any of Zukmo&#8217;s functions you can update your browser button from our  <a href="http://www.zukmo.com/download.html">direct download page</a></strong></p>
<p>If a direct update doesn&#8217;t solve the issue in question please contact us directly at help@zukmo.com. Alternatively, if you have any suggestions about how we can make Zukmo more useful for you, shoot us an email at feedback at feedback@zukmo.com. We&#8217;d love to speak to you about them!</p>
<p><em>Kieran Kay is a Marketing and Business Development Associate for Vembu Technologies&#8217;s <a href="http://www.zukmo.com/index.html">Zukmo</a> product.</em></p>
<p><em><a href="http://www.zukmo.com/index.html">Zukmo</a> is a</em><em> cloud-based information and content management solution designed for the frequent information consumer. <a href="http://www.zukmo.com/index.html">Zukmo</a> indexes user-</em><em>uploaded files, Web bookmarks, and streamed content, enabling easy organization, searching, and sharing via an integrated suite of tools. <a href="https://zukmo.com/register.html">Start a free Zukmo account today!</a></em></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Major Release Announcement</title>
		<link>http://blog.vembu.com/major-release-announcement/</link>
		<comments>http://blog.vembu.com/major-release-announcement/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 23:31:38 +0000</pubDate>
		<dc:creator>Kieran</dc:creator>
				<category><![CDATA[Browser Extensions]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[File Upload]]></category>
		<category><![CDATA[IE Add-on]]></category>
		<category><![CDATA[Migration]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Personal Digital Library]]></category>
		<category><![CDATA[Quality Assurance]]></category>
		<category><![CDATA[Release]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Users]]></category>
		<category><![CDATA[Zukmo]]></category>
		<category><![CDATA[Zukmo Enhancements]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[Browsers]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[Content available offline]]></category>
		<category><![CDATA[Content stored in cloud]]></category>
		<category><![CDATA[Delicious]]></category>
		<category><![CDATA[Desktop document support]]></category>
		<category><![CDATA[Direct RSS feed handling]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[Flock]]></category>
		<category><![CDATA[Functions]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Google Docs]]></category>
		<category><![CDATA[Google Reader]]></category>
		<category><![CDATA[Indexed searching]]></category>
		<category><![CDATA[Instapaper]]></category>
		<category><![CDATA[Integrated Services]]></category>
		<category><![CDATA[Integration]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Login]]></category>
		<category><![CDATA[notetaking]]></category>
		<category><![CDATA[Opera]]></category>
		<category><![CDATA[Platforms]]></category>
		<category><![CDATA[Safari]]></category>
		<category><![CDATA[Sharing and collaboration]]></category>
		<category><![CDATA[Simplified viewing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Web bookmarking]]></category>
		<category><![CDATA[Web clipping]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://blog.zukmo.com/?p=701</guid>
		<description><![CDATA[<p>As many of you already know (and the rest are about to find out) we&#8217;ve been hard at work here at Zukmo over the last few weeks. With just a month&#8217;s passing since our last major release, we’re pleased to announce the release of several major enhancements to greatly improve your Zukmo experience. These changes aim to significantly improve the number and quality of content sources that Zukmo can import and handle, and further extend user account management abilities. If you’re just interested in the raw information regarding to the update (TLDR), feel free to browse to the table at &#8230; <a href="http://blog.vembu.com/major-release-announcement/" class="read_more">Read the rest</a></p>]]></description>
			<content:encoded><![CDATA[<p>As many of you already know (and the rest are about to find out) we&#8217;ve been hard at work here at Zukmo over the last few weeks. With just a month&#8217;s passing since our last major release, we’re pleased to announce the release of several major enhancements to greatly improve your Zukmo experience. These changes aim to significantly improve the number and quality of content sources that Zukmo can import and handle, and further extend user account management abilities. If you’re just interested in the raw information regarding to the update (TLDR), feel free to browse to the table at the bottom of this article, otherwise, read on!</p>
<p><strong>Notes and Web Clippings:</strong></p>
<p><img class="aligncenter size-medium wp-image-746" title="Adding-Notes" src="http://blog.vembu.com/wp-content/uploads/2011/08/Adding-Notes-300x244.png" alt="" width="300" height="244" /></p>
<p>Until today&#8217;s release users needed to import whole content sources to their libraries, even if only a small portion of it was of interest to them. We recognized the need for something more adaptable and that&#8217;s why we&#8217;re pleased to announce one of our most exciting new features: notes and web clippings. Users browsing through web content who are interested in only select portions can now simply highlight the desired content and use the right-click menu to import it to Zukmo as a note. Notes can also be made from directly within a user&#8217;s Zukmo library. Play with it. Learn to love it! These tools aim to make your library more useful, and your life a lot easier.</p>
<p><strong>RSS and Atom Feed Handling:</strong></p>
<p><img class="aligncenter size-full wp-image-747" title="Adding-RSS-Feed" src="http://blog.vembu.com/wp-content/uploads/2011/08/Adding-RSS-Feed.png" alt="" width="714" height="385" /></p>
<p>Speaking of easier, how about those RSS feeds? They do the job of aggregating content on the stuff that&#8217;s interesting to us, but what if we follow more than one? For that, we&#8217;re pleased to introduce our new RSS feed handler. Think of it as your RSS feed for your RSS feeds. It&#8217;s a brain-full, but that&#8217;s what we&#8217;re here to help alleviate! Users can now subscribe to up to 10 of their favorite RSS feeds directly from Zukmo. This can be done by either by right-clicking the RSS feed button and selecting &#8220;Add this link to Zukmo&#8221;, or by inputting the feed&#8217;s link into the Zukmo library&#8217;s bookmark tool.</p>
<p>RSS feed content (title and description) is stored to the RSS section of the library. The option to go a level deeper and store an entire article is also available by simply bookmarking the article itself once it is opened. This permanently saves the article as a separate bookmarked item.</p>
<p><strong>Twitter Changes:</strong></p>
<p>With the way we handle RSS feeds, we&#8217;ve chosen to make a few changes to what users can do with their Twitter accounts. On the Twitter website you might find yourself overwhelmed looking for old tweets, but count on avoiding that with us! The latest 1000 of a user&#8217;s tweets, and 1500 of a user&#8217;s following tweets are now saved to the user&#8217;s library, and are indexed for searching. We decided to take it a step further and created an option to add any tweet URLs displayed in a tweet, as an indexed bookmark if desired.</p>
<p><strong>Enhanced Account Management:</strong></p>
<p><img class="aligncenter size-medium wp-image-748" title="Disabling-Accounts" src="http://blog.vembu.com/wp-content/uploads/2011/08/Disabling-Accounts-300x159.png" alt="" width="300" height="159" /></p>
<p>In an effort to provide you with better control over your account, we have integrated new areas for users to enable/disable/re-activate their linked accounts. By clicking on an activated service in the upper portion of the screen, a pop-up window will provide the option to disable the service and to additionally retain or delete indexed content associated with the account.</p>
<p>In addition, we have implemented an account usage stats area in the &#8220;My Account&#8221; profile page.  This will display various data regarding a user’s account and the composition their stored data</p>
<p><img class="aligncenter size-full wp-image-744" title="Account-Usage-Page" src="http://blog.vembu.com/wp-content/uploads/2011/08/Account-Usage-Page.png" alt="" width="780" height="489" /></p>
<p><strong>Changes to Delicious Integration:</strong></p>
<p>With the acquisition of Delicious by the founders of YouTube, there have been several changes to the way Delicious feeds their data to us. Rest assured that we’ve worked to make this transition period as seamless as possible. As it stands, users can continue to import Delicious bookmarks to Zukmo with a linked Delicious account, as they are slated to disable servicing of Yahoo! accounts soon.</p>
<p><strong>Miscellaneous:</strong></p>
<p>Always last, but rarely least, we&#8217;ve also done some housecleaning to improve the way Zukmo looks and feels. In our official releases, you can always look below to see a list of the things we&#8217;ve changed if you&#8217;re interested. Of course, as we always like to remind our users, we rely on your help to improve Zukmo.  If you have any feedback, comments, or questions, feel free to contact us at <a href="mailto:feedback@zukmo.com">feedback@zukmo.com</a>. We look forward to hearing from you. Happy Zukmoing!</p>
<p>-The Zukmo Team</p>
<style type="text/css">
.featTable{font-size:11px;} .tableColTitle {font-size:12px; font-weight:bold;}  .tableColSubTitle {text-decoration:none;color:#70AA35;font-weight:bold;font-size:11px;padding:5px;}
</style>
<table class="featTable" border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td class="tableColTitle" style="text-align: center;" width="83" valign="top">Feature</td>
<td class="tableColTitle" style="text-align: center;" width="360" valign="top">Details</td>
</tr>
<tr>
<td class="tableColSubTitle" width="83" valign="center">Notes &amp; Web Clippings</td>
<td width="360" valign="top">
<ul>
<li>Users can choose to highlight specific text in any webpage and then add it as notes to their Zukmo account.</li>
<li>Users need not save an entire webpage but add just a portion of it as a note.</li>
<li>The ability to add notes by simply right clicking on the highlighted text.</li>
<li>The ability to add a typed note with title, tags and note description from within Zukmo using the &#8220;Add Notes&#8221; link on top of the left panel.</li>
<li>All the saved notes are indexed in Zukmo so that it can be searched and retrieved.</li>
<li>Ability to share note with user’s Facebook and Twitter accounts and Email to friends</li>
</ul>
</td>
</tr>
<tr>
<td class="tableColSubTitle" width="83" valign="center">RSS Feeds</td>
<td width="360" valign="top">
<ul>
<li>Users can add their favorite RSS and Atom feeds by simply right clicking on the RSS feed icon of a webpage and using the “Add link to Zukmo” menu item</li>
<li>Alternatively one can add the RSS feed URL as a bookmark by using the &#8220;Add Bookmark&#8221; link in the landing page and Zukmo processes the Bookmark as a RSS feed.</li>
<li>All of the feed information such as title, description and published date are indexed in Zukmo and made viewable.</li>
<li>In terms of listing of feed items for viewing purposes, all of the user’s feed listings are displayed, indexed and available for searching. However, there is a maximum limit of 10 feed subscriptions.</li>
<li>The feed items are listed by subscriptions and is fetched periodically multiple times a day.</li>
<li>Ability to save a specific feed as a bookmark to save the bookmarked content for posterity.</li>
<li>Ability to add and remove subscriptions using representative icons has been incorporated in the left panel listing the subscriptions.</li>
</ul>
</td>
</tr>
<tr>
<td class="tableColSubTitle" width="83" valign="center">Account Management</td>
<td width="360" valign="top">
<ul>
<li>In the &#8220;My Account&#8221; Profile page, user based space utilization details can now be viewed for each of the Services.</li>
<li>The stats on the number of items stored as well as the size of the content stored is displayed along with the status of the services. The total storage quota is also captured.</li>
<li>New facility to enable/disable Service Account for a single account has been made available.</li>
<li>Upon clicking the activated services, a pop-up window will display to help disable the specific service. Options are presented to either delete or retain the existing indexed content along with the disabling of the service.</li>
<li>There is also a link at the bottom of the screen to view other service configurations, which will redirect to My Account settings page available for the service.</li>
<li>Any disabled service will be listed at the bottom of the &#8220;My Services&#8221; page and can be re-enabled by clicking on it provided there are no other enabled accounts corresponding to that service.</li>
</ul>
</td>
</tr>
<tr>
<td class="tableColSubTitle" width="83" valign="center">Twitter Changes</td>
<td width="360" valign="top">
<ul>
<li>All user tweets are indexed and available for searching later.</li>
<li>However, in terms of listing of tweets for viewing purposes, the latest 1000 of user own tweets are displayed.</li>
<li>In terms of listing of tweets for viewing purposes, the latest 1500 of user&#8217;s following tweets are displayed.</li>
<li>We have provided an option to save tweets permanently as Notes.</li>
<li>We have provided an option to add any tweet URL as a bookmark. This option should be displayed if the tweets contain any tweet URL. In this case, the bookmarked content is also indexed.</li>
</ul>
</td>
</tr>
<tr>
<td class="tableColSubTitle" width="83" valign="center">Delicious Support</td>
<td width="360" valign="top">
<ul>
<li>Users must now log in with their Delicious accounts to import bookmarks from Delicious, as Delicious no longer provides support for associated Yahoo! accounts.</li>
</ul>
</td>
</tr>
<tr>
<td class="tableColSubTitle" width="83" valign="center">Other Changes</td>
<td width="360" valign="top">
<ul>
<li>Login window now includes CAPTCHA registration.</li>
<li>Revamping of the My Services and My Account pages.</li>
<li>&#8220;Refresh&#8221; Button provided in the Landing page below the search bar to help with listing of content items up to date and to clear any caching issues. This will only refresh the listing and not the entire page as in case of a browser refresh button.</li>
<li>Multiple bug fixes have been implemented to correct some pending issues,
<ul>
<li>Fixing Alignment of the &#8220;Add to Zukmo and Share&#8221; popup window in IE</li>
<li>Fixing IE9 browser hang while asking confirmation for automatic update</li>
<li>No tag label for &#8220;Untagged&#8221; bookmarks</li>
<li>Fixing fetching of unmodified documents in Google Docs</li>
</ul>
</li>
</ul>
</td>
</tr>
</tbody>
</table>
<p><em>Kieran Kay is a Marketing and Business Development Associate for Vembu Technologies&#8217;s <a href="http://www.zukmo.com/index.html">Zukmo</a> product.</em></p>
<p><em><a href="http://www.zukmo.com/index.html">Zukmo</a> is a</em><em> cloud-based information and content management solution designed for the frequent information consumer. <a href="http://www.zukmo.com/index.html">Zukmo</a> indexes user-</em><em>uploaded files, Web bookmarks, and streamed content, enabling easy organization, searching, and sharing via an integrated suite of tools. <a href="https://zukmo.com/register.html">Start a free Zukmo account today!</a></em></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Zukmo: Ahead of the Curve</title>
		<link>http://blog.vembu.com/staying-ahead-of-the-curve/</link>
		<comments>http://blog.vembu.com/staying-ahead-of-the-curve/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 15:25:48 +0000</pubDate>
		<dc:creator>Kieran</dc:creator>
				<category><![CDATA[Browser Extensions]]></category>
		<category><![CDATA[File Upload]]></category>
		<category><![CDATA[IE Add-on]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Personal Digital Library]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Users]]></category>
		<category><![CDATA[Zukmo]]></category>
		<category><![CDATA[Zukmo Desktop Utility]]></category>
		<category><![CDATA[Zukmo Enhancements]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[Browsers]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[Content available offline]]></category>
		<category><![CDATA[Content stored in cloud]]></category>
		<category><![CDATA[Delicious]]></category>
		<category><![CDATA[Desktop document support]]></category>
		<category><![CDATA[Direct RSS feed handling]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[Flock]]></category>
		<category><![CDATA[Functions]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Google Docs]]></category>
		<category><![CDATA[Google Reader]]></category>
		<category><![CDATA[Indexed searching]]></category>
		<category><![CDATA[Instapaper]]></category>
		<category><![CDATA[Integrated Services]]></category>
		<category><![CDATA[Integration]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Login]]></category>
		<category><![CDATA[notetaking]]></category>
		<category><![CDATA[Opera]]></category>
		<category><![CDATA[Platforms]]></category>
		<category><![CDATA[Safari]]></category>
		<category><![CDATA[Sharing and collaboration]]></category>
		<category><![CDATA[Simplified viewing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Web bookmarking]]></category>
		<category><![CDATA[Web clipping]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://blog.zukmo.com/?p=625</guid>
		<description><![CDATA[<p>One of the many responsibilities of working in the rapidly evolving software industry is the need to rapidly respond to new trends and developments. One such development that really caught our eye was the recent acquisition of $2.5M in funding by Readitlater, a company with a product that many have pointed out to us very much resembles Zukmo. Given the a obvious similarities, we decided that we’d take the opportunity to outline what actually make Zukmo and Readitlater very unique products.</p>
<p>Though we could write paragraph after paragraph about why Zukmo and Readitlater aren’t exactly in the same market space &#8230; <a href="http://blog.vembu.com/staying-ahead-of-the-curve/" class="read_more">Read the rest</a></p>]]></description>
			<content:encoded><![CDATA[<p>One of the many responsibilities of working in the rapidly evolving software industry is the need to rapidly respond to new trends and developments. One such development that really caught our eye was the recent acquisition of $2.5M in funding by Readitlater, a company with a product that many have pointed out to us very much resembles Zukmo. Given the a obvious similarities, we decided that we’d take the opportunity to outline what actually make Zukmo and Readitlater very unique products.</p>
<p>Though we could write paragraph after paragraph about why Zukmo and Readitlater aren’t exactly in the same market space (Readitlater focuses on one-time reads, Zukmo focuses on longer-term information management solutions, Readitlater stores content offline while Zukmo indexes it in the cloud for easy management, etc.), a chart always seems to do the trick a little bit better:</p>
<style type="text/css">
.compChart{font-size:12px; margin-bottom:0 !important;} .compChartY{background-color:#66FF00; /*color:#339B00;*/} .compChartN{background-color:#FF0000; color:#FFF;} .tableCtColTitle {} .tableCtColSubTitle {background-color:#EDEEFF;} .tableHinttxt{color:#C3C3C3; font-size:9px}
</style>
<table class="compChart" border="0" width="294">
<tbody>
<tr class="tableCtColTitle">
<td width="122"></td>
<td width="79" align="center" scope="col"><strong>ZUKMO</strong></td>
<td width="79" align="center" scope="col"><strong>READITLATER</strong></td>
</tr>
<tr class="tableCtColSubTitle">
<td width="122"><strong>Functions</strong></td>
<td align="center"></td>
<td align="center"></td>
</tr>
<tr>
<td>Desktop document support</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr>
<td>Notetaking</td>
<td class="compChartY" align="center">Coming Soon!</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr>
<td>Web clipping</td>
<td class="compChartY" align="center">Coming Soon!</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr>
<td>Web bookmarking</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>Direct RSS feed handling</td>
<td class="compChartY" align="center">Coming Soon!</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr>
<td>Sharing and collaboration</td>
<td class="compChartY" align="center">Yes (Soon Improving!)</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>Content available offline</td>
<td class="compChartN" align="center">No</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>Content stored in cloud</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr>
<td>Indexed searching</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr>
<td>Simplified viewing</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr class="tableCtColSubTitle">
<td width="122"><strong>Integrated Services</strong></td>
<td align="center"></td>
<td align="center"></td>
</tr>
<tr>
<td>Delicious</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>Twitter</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr>
<td>Google Reader</td>
<td class="compChartN" align="center">No</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>Google Docs</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr>
<td>Google Apps</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr>
<td>Instapaper</td>
<td class="compChartN" align="center">No</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>Facebook</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr class="tableCtColSubTitle">
<td width="122"><strong>Login Integration</strong></td>
<td align="center"></td>
<td align="center"></td>
</tr>
<tr>
<td>Yahoo!</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr>
<td>Google</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr>
<td>Facebook</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr>
<td>Twitter</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartN" align="center">No</td>
</tr>
<tr class="tableCtColSubTitle">
<td width="122"><strong>Mobile Platforms</strong></td>
<td align="center"></td>
<td align="center"></td>
</tr>
<tr>
<td>Android</td>
<td class="compChartY" width="79" align="center">Yes</td>
<td class="compChartY" width="79" align="center">Yes</td>
</tr>
<tr>
<td>iPhone</td>
<td class="compChartN" align="center">No</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>iPad</td>
<td class="compChartN" align="center">No</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>BlackBerry</td>
<td class="compChartN" align="center">No</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr class="tableCtColSubTitle">
<td width="122"><strong>Browsers</strong></td>
<td align="center"></td>
<td align="center"></td>
</tr>
<tr>
<td>Firefox</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>Chrome</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>Safari</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>Internet Explorer</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>Opera</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartY" align="center">Yes</td>
</tr>
<tr>
<td>Flock</td>
<td class="compChartY" align="center">Yes</td>
<td class="compChartN" align="center">No</td>
</tr>
</tbody>
</table>
<p class="tableHinttxt">*Information obtained through staff research and is not independently verified</p>
<p>As it’s easy to see, Zukmo and Readitlater actually differ quite significantly, and Zukmo continues to grow in terms of integration and functionality, weekly. We aren’t aiming for anything less than the best information management tool around. In order to actually shape Zukmo into the best, though, we need your help! Please send us any feedback or suggestions you might to feedback@zukmo.com. We look forward to hearing from you!</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.vembu.com/staying-ahead-of-the-curve/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want free WiFi? Head to the G.Y.M.</title>
		<link>http://blog.vembu.com/want-free-wifi-head-to-the-gym/</link>
		<comments>http://blog.vembu.com/want-free-wifi-head-to-the-gym/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 05:37:01 +0000</pubDate>
		<dc:creator>lux</dc:creator>
				<category><![CDATA[Broadband]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Online Backup]]></category>
		<category><![CDATA[airports]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[free wifi]]></category>
		<category><![CDATA[freeholidaywifi]]></category>
		<category><![CDATA[times square]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://blogs.vembu.com/?p=643</guid>
		<description><![CDATA[<p><img class="aligncenter size-full wp-image-644" title="gym" src="http://blog.vembu.com/wp-content/uploads/2009/11/gym.jpg" alt="gym" width="300" height="199" /></p>
<p>Apologies for the corny headline. This has nothing to do with working out.</p>
<p>But it is good news for all those laptops that are backing up online&#8230;</p>
<p><strong><span style="color: #ff0000;">G.Y.M. </span></strong>is short for Google, Yahoo &#38; Microsoft. The three companies seem to be in the midst of a flurry of FREE WiFi announcements. Here&#8217;s stuff that came through from G.Y.M. in the last 48 hours:</p>
<p><span style="color: #ff0000;"><strong>G</strong></span>oogle announced free WiFi at 47 airports &#8211; through the holiday season and into January 2010. They even have a <a href="http://www.freeholidaywifi.com/">FreeHolidayWifi web site</a> on this. In what could easily be spun as a &#8220;limit the joy &#8230; <a href="http://blog.vembu.com/want-free-wifi-head-to-the-gym/" class="read_more">Read the rest</a></p>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-644" title="gym" src="http://blog.vembu.com/wp-content/uploads/2009/11/gym.jpg" alt="gym" width="300" height="199" /></p>
<p>Apologies for the corny headline. This has nothing to do with working out.</p>
<p>But it is good news for all those laptops that are backing up online&#8230;</p>
<p><strong><span style="color: #ff0000;">G.Y.M. </span></strong>is short for Google, Yahoo &amp; Microsoft. The three companies seem to be in the midst of a flurry of FREE WiFi announcements. Here&#8217;s stuff that came through from G.Y.M. in the last 48 hours:</p>
<p><span style="color: #ff0000;"><strong>G</strong></span>oogle announced free WiFi at 47 airports &#8211; through the holiday season and into January 2010. They even have a <a href="http://www.freeholidaywifi.com/">FreeHolidayWifi web site</a> on this. In what could easily be spun as a &#8220;limit the joy to Microsoft&#8221; tactic, Seattle airport joins the list of 47 a little later.</p>
<p><span style="color: #ff0000;"><strong>Y</strong></span>ahoo <a href="http://ycorpblog.com/2009/11/10/wifitimessquare/">announced</a> free WiFi at Times Square, NYC &#8211; for a whole year.</p>
<p><strong><span style="color: #ff0000;">M</span></strong>icrosoft, not to be outdone, and in an effort to popularize Bing,  has <a href="http://www.marketwire.com/press-release/Jiwire-1073349.html">announced</a> an interesting promotion going with JWire. Their &#8220;search for access&#8221; program offers  a session of free Wi-Fi access in exchange for a search on Bing. Users are presented with their search results, and they can then enjoy free Internet service for a specified time period.</p>
<p>So there, you have it. Connectivity can&#8217;t be your excuse this season &#8211; for not backing up! I&#8217;m curious though &#8211; how did the free WiFi idea hit G.Y.M. &#8211; at almost the same time (all of the above announcements happened in the last 48 hours)</p>
<p>Crunchgear has an <a href="http://www.crunchgear.com/2009/11/10/google-puts-free-wi-fi-in-47-airports-for-the-holidays-plus-theyre-matching-charitable-donations/">article </a>on this too.</p>
<p>Prediction: Amazon will make a similar announcement &#8211; soon.</p>
<p><em>The above post was written by Lakshmanan (Lux) Narayan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the <a href="http://www.vembu.com/">online backup</a> services of a large number of service providers across the globe. Besides <a href="http://www.vembu.com/storegrid/online-backup.php">remote backup</a>, StoreGrid is also used for on premise backups of workstations and servers at various companies &amp; universities.</em></p>
<p><em><a href="http://home.vembu.com/">Vembu Home</a> is the only <strong>FREE </strong>consumer backup solution for free local backups and optional Amazon Cloud backups. Get your <a href="http://home.vembu.com/">FREE COPY</a> now.</em></p>
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		<title>Why Google will kill the “I’m feeling Lucky” button</title>
		<link>http://blog.vembu.com/why-google-will-kill-the-im-feeling-lucky-button/</link>
		<comments>http://blog.vembu.com/why-google-will-kill-the-im-feeling-lucky-button/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 10:15:55 +0000</pubDate>
		<dc:creator>lux</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Online Backup]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[im feeling lucky]]></category>
		<category><![CDATA[StoreGrid]]></category>
		<category><![CDATA[Vembu]]></category>
		<category><![CDATA[wall street]]></category>

		<guid isPermaLink="false">http://blogs.vembu.com/?p=392</guid>
		<description><![CDATA[<p>Google is key to our business! We spend a lot of time studying how people looking for <a href="http://www.vembu.com" target="_blank">online backup solutions</a> found us – through the organic &#38; paid results on Google.</p>
<p>Besides this affinity for many things ‘Google’, three other events inspired this post:</p>
<p><a href="http://news.bbc.co.uk/2/hi/business/8154955.stm" target="_blank"><img class="alignright size-full wp-image-398" title="im feeling lucky google" src="http://blog.vembu.com/wp-content/uploads/2009/07/googles.jpg" alt="im feeling lucky google" width="464" height="248" /></a></p>
<p>a) Google <a href="http://news.bbc.co.uk/2/hi/business/8154955.stm" target="_blank">announced </a>its quarterly results earlier this month. Though revenues were almost stagnant, Google managed to deliver a higher net income of $ 1.48 bn (Qtr ending June 30, 2009)</p>
<p>b) <a href="http://www.techcrunch.com/2009/07/24/are-bing-users-are-twice-as-likely-to-click-on-an-ad-than-google-users/" target="_blank">Techcrunch says</a> Bing users are twice as likely to click on ads than Google users.</p>
<p>c) I clicked on the ‘I’m feeling lucky’ button &#8230; <a href="http://blog.vembu.com/why-google-will-kill-the-im-feeling-lucky-button/" class="read_more">Read the rest</a></p>]]></description>
			<content:encoded><![CDATA[<p>Google is key to our business! We spend a lot of time studying how people looking for <a href="http://www.vembu.com" target="_blank">online backup solutions</a> found us – through the organic &amp; paid results on Google.</p>
<p>Besides this affinity for many things ‘Google’, three other events inspired this post:</p>
<p><a href="http://news.bbc.co.uk/2/hi/business/8154955.stm" target="_blank"><img class="alignright size-full wp-image-398" title="im feeling lucky google" src="http://blog.vembu.com/wp-content/uploads/2009/07/googles.jpg" alt="im feeling lucky google" width="464" height="248" /></a></p>
<p>a) Google <a href="http://news.bbc.co.uk/2/hi/business/8154955.stm" target="_blank">announced </a>its quarterly results earlier this month. Though revenues were almost stagnant, Google managed to deliver a higher net income of $ 1.48 bn (Qtr ending June 30, 2009)</p>
<p>b) <a href="http://www.techcrunch.com/2009/07/24/are-bing-users-are-twice-as-likely-to-click-on-an-ad-than-google-users/" target="_blank">Techcrunch says</a> Bing users are twice as likely to click on ads than Google users.</p>
<p>c) I clicked on the ‘I’m feeling lucky’ button on Google today – more out of curiosity than out of habit! This got me thinking&#8230;</p>
<p><span style="color: #800000;"><strong>Who clicks the ‘I’m feeling Lucky’ button anyway?</strong></span></p>
<p>So, I googled it up (note the subtle irony here) and came across a very <a href="http://gawker.com/tech/google/im-feeling-lucky-button-costs-google-110-million-per-year-324927.php" target="_blank">interesting article</a> from Nov 2007 ; here’s an excerpt:</p>
<p><span style="color: #333333;"><em>Google cofounder Sergey Brin told public radio&#8217;s Marketplace that around one percent of all Google searches go through the &#8220;I&#8217;m Feeling Lucky&#8221; button. Because the button takes users directly to the top search result, Google doesn&#8217;t get to show search ads on one percent of all its searches. That costs the company around $110 million in annual revenue, according to Rapt&#8217;s Tom Chavez. So why does Google keep such a costly button around? &#8220;It&#8217;s possible to become too dry, too corporate, too much about making money. I think what&#8217;s delightful about &#8216;I&#8217;m Feeling Lucky&#8217; is that it reminds you there are real people here,&#8221; Google exec Marissa Mayer explained, or at least tried to.</em></span></p>
<p>So Google left $110 million on the table two years ago! Let’s try and recalculate the figure now&#8230;</p>
<p>a) Google’s annual revenue in 2008 was $22 billion – about twice its revenues in 2006. 66% of Google’s revenues are from Google owned sites. I’m simply assuming that Google.com (and other country sites) account for about 50%, and properties like Gmail and other Google sites account for the balance 16%. In effect, I’m assuming that search from Google homepage(s) contributes to $11bn of the total $22bn revenue.</p>
<p>b) Lets assume that the ‘1% of people click on I’m Feeling Lucky’ still holds. In fact, I suspect that this number would be higher considering the increasing number of newbie net users especially in developing countries! You’d expect the people who click on “I’m Feling Lucky” to be net newbies and unable to really differentiate between organic and paid results. Those well crafted &amp; well placed ads (like ours!) would attract their attention a lot more.</p>
<p>c) If the average Bing user is twice as likely as the average Google user to click on an ad, I’d argue that the average ‘I’m feeling lucky’ clicker, had he clicked on the money making ‘Google Search’ button instead, would be at least thrice as likely to click on an ad. Hence the ‘I’m feeling Lucky’ guys could account for (almost) 3% of ‘opportunity’ revenues</p>
<p>So, let’s do the math&#8230;</p>
<p>$11bn in annual revenues x a conservative 3% =</p>
<p><span style="color: #800000;"><strong>$ 330mn in increased revenues &#8211; simply by removing the ‘I’m feeling lucky’ button!</strong></span></p>
<p>What does this do for the bottom-line?</p>
<p>There is no direct cost (of revenue/goods sold) for this ad inventory – unlike the ad inventory from the content network where about 75% of the revenues are paid out to the content network partner. Hence this is $330mn of PURE Gross Profit! Google typically spends 30% of its revenues in R&amp;D &amp; G&amp;A expenses. Assuming this ratio applies for the incremental revenues, and taking that expense figure of 30% out ($100mn) , you’d expect them to add a whopping  $230mn annually to their net income &#8211; simply by removing the ‘I’m feeling lucky’ button!</p>
<p><strong><span style="color: #800000;">This $230mn translates to an increase (in net income) of over 5% </span></strong></p>
<p>I believe this is too tempting an opportunity for Google to pass up! When the going is good, its easy to say stuff like <span style="color: #333333;"><em>&#8220;It&#8217;s possible to become too dry, too corporate, too much about making money&#8230; &#8220;</em></span> . In the current economic climate, you can expect Google to milk every opportunity they have. After all, they still ‘answer’ to Wall Street!</p>
<p>Considering all this, the “I’m Feeling Lucky” opportunity is too much of a potential cash cow (or sitting duck, or low hanging fruit &#8211; pick your metaphor) to pass by. Remember, it translates into a direct increase of 5% in net income!</p>
<p>Of course, when it happens, Google won’t tell you the real reason! Expect to hear something like&#8230;</p>
<p><span style="color: #333333;"><em>“&#8230;extensive research conducted by Google showed that the absence of the I’m Feeling Lucky button translated to a user taking 6 milliseconds less &#8211; to reach the results page he was looking for. As much as the ‘I’m Feeling Lucky’ is a part of Google history, removing it makes for an enhanced user experience, and finally, Google is all about the user’s experience. So, with a heavy heart&#8230;” </em></span></p>
<p>As <a href="http://www.indiainfoline.com/" target="_blank">some people</a> say, <span style="color: #800000;"><strong>It’s all about the Money, Honey!</strong></span></p>
<p>Remember, you saw it here first!</p>
<p><em>The above post was written by Lakshmanan (Lux) Narayan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the <a href="http://www.vembu.com">online backup</a> services of a large number of service providers across the globe. Besides <a href="http://www.vembu.com/storegrid/online-backup.php">remote backup</a>, StoreGrid is also used for on premise backups of workstations and servers at various companies &amp; universities.</em></p>
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