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VEMBU BLOG
data backup
Vembu’s Channel Strategy – A Reality Check
I am writing this in response to the concerns expressed by a few partners of ours on our strategy with Vembu Home online backup service for consumers and the upcoming Vembu Pro backup service for businesses (which we plan to offer to businesses exclusively through our partners). I want to clarify that Vembu Pro backup service is a result of many of our prospective partners expressing interest in reselling a branded backup service hosted and managed by us rather than hosting StoreGrid Service Provider Edition in their data center themselves and managing them.
Firstly, I want to state upfront that I … Read the rest
Tags: Channel Conflict, Channel Partners, data backup, Online Backup, Remote Backup, Vembu Channel Strategy, Vembu Home, Vembu Online Backup Service, Vembu Pro
Posted in General, Online Backup, Vembu Home, Vembu StoreGrid | 2 Comments »
Mulling over the Minnows
While the U.S. and the world economies are still trying to come out of the economic crisis, companies have been trimming their work force. The luckier employees who still have their jobs intact now spend much longer hours at work, making up for the reduced work force. It has not been easy for the business owners either. A survey conducted by Grant Thornton International (http://www.gti.org/Press-room/stress2010.asp ) found that 76% of the business owners have reported increased stress levels over the last year, majority of them citing economic climate and increased work load as the reason for it.
In such … Read the rest
Tags: data backup, Managed Service Providers, Marketing in touch economy, Online Backup, ROI from Small Customers, small vs big customers
Posted in Marketing, Online Backup, Remote Backup, Vembu StoreGrid | 2 Comments »
What’s New in Vembu Home Beta
We have released a latest update of the Vembu Home Agent to our online backup service customers. This update carries some of the most requested features from our users since the initial release. As an added incentive we are upgrading the free users for a storage quota of 2 GB. The Vembu Home Beta Update can be downloaded here.
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Here are the highlights of the new features which are available with the latest update.
I. Network Mapped Drives support:
One of the most requested features since our initial release was the support for mapped drives. With this … Read the rest
Tags: Amazon Cloud, cloud backup, Consumer backup, data backup, Desktop backup, Home user, Laptop backup, offsite backup, Online Backup, Online data backup, Outlook Backup, Vembu Home, Windows backup
Posted in New Release, Online Backup, Vembu Home | No Comments »
The Path to SMB customers – a Treasure Hunt
Reaching out for SMB customers has more or less become like a treasure hunt for IT Industry folks. We know that there is a pot of gold at end of the tunnel. But the real problem is that we may not have the treasure map – the right path that will lead us to them.
Why it is difficult to reach SMBs.
Every adventure trip has its own challenges. SMBs are typically run by tight entrepreneurs, who are conservative in terms of budget and may not venture out into adopting new technologies without getting absolutely convinced of its ROI. SMBs … Read the rest
Tags: data backup, IT Service Providers, Managed Service Providers, Online Backup, Path to reach SMBs, Remote Backup, SMBs
Posted in General, Marketing, Online Backup, Remote Backup, SMB, Vembu StoreGrid | 2 Comments »
SMB’s reaction to Cloud – a Pro/Con Analysis
Why many SMBs are reluctant to Cloud?
“Cloud Computing” – a buzz word that’s on the peak of Hype Cycle for quite some time now is still a ‘jargon’ to many SMBs and Mid Market Companies. It was interesting to see the results of the ‘cloud hosting awareness survey’ conducted by RackSpace that more than two thirds of the SMBs in US are not familiar with the term “Cloud Hosting” – Wow!
Now, two questions immediately arise in our mind. Is that the Small Businesses failed to grasp the cloud computing technology or the Cloud hosting providers done … Read the rest
Tags: Amazon Cloud, cloud computing, data backup, Online Backup, Remote Backup, Small Business Cloud, SMBs reaction to cloud
Posted in Amazon Cloud, azure, General, Online Backup, Remote Backup | 5 Comments »
How do you want to name your backup service? – Ask Google
Are you offering an Online Backup Service? Then you must have come across a plethora of naming conventions for marketing your backup service. Some people call them Online Backup and some call them Remote Backup, Offsite Backup, Data Backup, Internet Backup, blah blah backup…. Wait! What difference does a naming convention is going to make to your backup service offering? The answer is simple. Ask Google.
As a Service Provider it becomes necessary to understand the terms that your customer uses and effectively communicate back and Market using the same ‘terms’. ‘Google Insights’ has the innate ability … Read the rest
Tags: data backup, Google Insight report, Internet Backup, Managed Service Providers, Marketing Tips for Service Providers, offsite backup, Online Backup, Remote Backup
Posted in General, google, Marketing, Online Backup | 3 Comments »
TLM (Thought Leadership Marketing) for IT Service Providers
What the heck is this TLM? ‘Thought Leadership Marketing’ is a term that came on its own in the past few years. Here is a definition of Thought Leadership from raintoday.com .
“Thought Leadership centers on earning trust and credibility. Thought leaders are noticed by offering something different – information, insights and ideas, for instance.”
For IT service Providers who are wondering what this TLM can do for them, here is the answer. According to the recent press release by Gartner , Thought Leadership Marketing can be a powerful tool for IT service Providers.
Also … Read the rest
Tags: data backup, Marketing for MSPs, marketing ideas for IT service Providers, offsite backup, Online Backup, Remote Backup, thought leadership marketing, TLM for IT Service Providers
Posted in General, Marketing, Remote Backup, SP Edition | No Comments »
On Vembu & VC Investment
I keep getting emails from VC firms at regular intervals. I have had initial phone calls with many of them. But invariably there is no progress as we just do not act on raising money on our own because I fundamentally cannot get myself to pitch my business to a VC just to raise money. The reason is that I am uncomfortable doing a business plan on how I will scale the company. Because until we try something out we will never know whether it is going to work or not. It is always continuous experiments you run and figure … Read the rest
Tags: data backup, offsite backup, Remote Backup, Sekar Vembu and VC Investment, Vembu and VC, Vembu and VC Investment, Vembu Online Backup, Vembu Technologies | Angel Investors
Posted in General, Online Backup, Remote Backup, SP Edition, Trends, VC Investment, Vembu StoreGrid | 7 Comments »
Moving on…
In response to our competitor’s willingness to stop the blog war, we want to reiterate that as a company we do not like to indulge in blog wars or any unwarranted mudslinging. We were just provoked by RBS’s constant focus in attacking our product and company without full understanding of what we are. We apologize if we hurt anyone personally in this avoidable blog war.
As a company we are down to earth to the point that we even feel uncomfortable beating our own drums leave alone indulge in mudslinging or attacking a competition with creating FUD about them. We … Read the rest
Tags: data backup, Internet Backup, microsoft backup, Online Backup, Remote Backup
Posted in General, Online Backup, Remote Backup, SMB, Uncategorized, Vembu StoreGrid | No Comments »
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