Hitting the road with CWUG Meet

2013 was an incredible year for us with the release of the powerful Vembu v6.0 and our third consecutive year of 30%+ growth. As we get ready to kick off 2014, we hit the road with the ConnectWise User Group Meet @ Tampa on 9 Jan, 2014.

v6.0 introduced the following enhancements for File Backups:

  • Advanced global deduplication that reduces storage on full and incremental backups by ~50%

  • SGFS file system for lower storage consumption and faster recoveries

  • 10X faster backups and

  • Even more tighter integration with ConnectWise Continue reading

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The New Trend of Marketing Integration

Social Talk – The Model of Communication

A profit business organization relies on a strong marketing team to sustain and remain in business today with the competition they experience from social media marketers. A Wikipedia article on Millennials differentiating the social and behavioural patterns categorized generations as the Gen-X [Early 60s’ to early 80s’], Gen-Y [Early 80s to 2000] and “Generation Flux”, those between Gen-X and Gen-Y. However, the study revealed a pattern of change with the common being societal changes that frequently use social media, smartphones, mobile computing and other technologies among Gen-Y. Another study by Gabriela Taylor revealed that although Gen-X are connected on social media they prefer a face-to-face kind of relationship whereas Gen-Y oppose face-to-face relationship.

Every medium of marketing has it’s own pros and cons. However, a combination wherein the Gen-X start the initial face-to-face marketing efforts with the Gen-Y following the customer on social media channel can establish the social identity and trust to sustain the business relationship. The benefit of this marketing cannot be ignored given that an ideal  small and medium business [SMB] provider integrates their own means of identifying the ideal product or service for the benefit of business.

Social Media Statistics

Blogging for Dustn.tv, Dustin writes about his findings on the active Social Media users as of September 2013 tabulated below:

Social Media

Age at 2013

Daily Active Users[1]

Monthly Active Users

LinkedIn

10

259 Million

259 Million

Facebook

9

727 Million

1.19 Billion

Twitter

7

500 million

232 Million

                                                                                    [1] Source: Social Media Corporate Website

“The Speed of Trust” applies very much to the modern day irrespective of how well the social media market might have a presence in the marketing channel. This is where the Gen-X creates the first trust for the organization with the lead through face-to-face marketing while Gen-Y continue to engage their customer through social media.

Integrating Social Media in a structured manner into the business

Marketing teams in small and medium businesses, therefore, need one unified tool to take their marketing ideas to both Gen-X and Gen-Y segments. Given that today Social Media is something that every business has to adopt, the SMB need to consider the advantages of social media marketing as a viable approach to break even in their investment.

Vembu CRM provides exactly that platform to adopt. It provides a low-risk, high performing solution platform for sales, marketing and customer service having specific features:

  • Works on a unified platform

  • Integration with social media

  • Control over opportunities based on various demographics

  • Relatively user-friendly

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File Sharing: 7 Must-Have Security Features for Business

Recently, I have been into some conversation with the IT community through various social networks and forums to understand the key requirements when it comes to a file sharing solution. They all shouted the word ‘SECURITY’ as their most important concern while evaluating a file sharing service. So here I am writing a post focusing on the security aspects to be considered while choosing a file sharing service for your organization.

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#1 Centralized Administration

First off in the list is the administrative capabilities required for the IT to get complete control and visibility over your environment and the ability to manage users, data, access control and storage quotas. So you can get your IT back

#2 Data Encryption

Organizations deal with sensitive corporate information which needs to be protected and secured, so you need to make sure the files are encrypted both at-rest and in-flight using industry-standard encryption techniques.

#3 Audit Reports

In order to gain more control over the system and beef up security, there should be a way for the IT to track, monitor and audit all the user account actions, user and file activities so you can quickly react to any security threats.

#4 Remote Data Wipe

IT admins and device owners should have the ability to instantly unlink the client device from the respective user account or initiate date wipe to erase all the saved files in the event of loss or theft to ensure data security and prevent unauthorized access to data.

#5 Active Directory Integration

In the majority of medium and large businesses, user information will be stored securely in the Active Directory server so integrating your existing AD with the file sharing service adds to the interoperability and security benefits. It also helps you to accelerate user adoption by quickly authenticating and authorizing the users.

#6 Role-Based Access Controls

In an hierarchical workspace, you will need to manage user permissions by assigning the right access controls (read/write/delete) based on the user privileges while collaborating within the organization, departments or teams to ensure data security and also to streamline your business workforce.

#7 Compliance and Regulations

Last but the least, you need to check whether the file sharing service meets the required security compliance and privacy regulations. Some of the mandate compliance includes HIPAA, SAS 70, ISO 27001, PCI DSS and other certificates specific to your region and industry.

What’s important to you when looking for a file sharing service? Share your opinion by leaving a comment.

Merry Christmas & Happy Holidays!

         

 

By Sajesh Krishnadas, Product Management & Marketing at Vembu Technologies. Vembu File Sharing is a simple, secure and powerful file sharing and collaboration solution designed for businesses with simple and easy-to-use interface for users and the right level of control, visibility and security for the IT.

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New release: Vembu 6.0 for MSPs

From the response we have been getting about our much awaited release, Vembu 6.1, it is quite evident that the industry is keenly looking forward to it.

We are excited to announce that we have released Vembu 6.0, the precursor to the revolutionary Vembu 6.1.

We are introducing a number of disrupting features in Vembu 6 like advanced global deduplication, instantaneous point in time restores and most importantly SGFS, a revolutionary design change in the way data is handled. The best part of this is that restore can be done by simply mounting it as a virtual drive.

Most features of v6.0 have already been covered in one of our previous post.

Vembu’s own file system

Making use of own file system for backup data provides high performance and scalability through less of number of write operations on the disk. This is followed even in seed backup migration where large backup files are converted into SGFS in server side.

Thanks to the demand by our partners for a sneak peak into Vembu 6.1, we decided to release Vembu 6.0 with minimal features. Vembu 6.0 is meant to serve as the predecessor to the powerful Vembu 6.1. You can setup Vembu 6.0 as a fresh install and start backing up new clients.

What’s available in Vembu 6.0

Repository management
Deduplication
Enhanced performance
300% WAN acceleration
Encryption at rest
Tighter integration with Connectwise and LabTech

What you can expect in Vembu 6.1

Global deduplication
Deduplication for VMware and disk images.
Repository storage scaling for VMware and disk images.
Point in time restores
Encryption in transit
Retention cleanup
Clustering and replication

Brandable builds will be out next week.

Please note that you cannot import existing clients in Vembu 6.0. The upgrade for Vembu 6.1 from v4.4 will be available in 2014 Q1 after Vembu 6.1 is released so that you can seamlessly import your clients.

Watch our previous webinar to learn more about Vembu 6.1.

Download Vembu 6.0 here to evaluate for free. Alternatively, you could drop a mail to presales@vembu.com and we will help you out with the setup.

To know more about Vembu 6.0, contact support or leave a comment below.

As always, we are all ears for feedback.

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Impact of [Cloud] – Hype or Reality

Cloud is one of the most hyped up terms in recent times and we hear it incessantly around the technology and business world. Cloud is not just another IT fad passing through the night as it is all around us, defining a new economic and service paradigm. Now, the real question about the digital cloud is whether it is still being hyped up or do we witness the way through its acceptance as a mainstream technology.

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Consider the lifecycle of a new technology which streams through various phases: initial breakthrough, height of hype, waning of interest, slope of business benefits and mainstream adoption in a broader market. Cloud Computing has trekked through these phases and stays amidst the plateau of productivity as we are witnessing a fundamental shift in the overall adoption of cloud among varied communities – developers, CIOs, CFOs and businesses.

Developers are likely to adopt cloud because of its flexibility and speed; it allows them to build applications faster and deploy quickly on a readily available platform which can be easily scaled upon demand. Fundamentally, it improves productivity, gains efficiencies and increases collaboration.

Business units claim that cloud can be used readily out of the box which requires no maintenance; they no longer have to worry about upgrading data centers and servers. It also provides built-in scalability, redundancy and resiliency.

The finance side of business saves a lot with cloud as they can avoid unnecessary capital expenditure, overhead charges (such as data storage costs, management costs, software updates), headcount and budget. Furthermore, organizations can take advantage of the cloud business model which is affordable, flexible and reduces fixed IT costs.

The IT on the other hand who used to get nightmares about the security in the cloud has already started showing interest towards its adoption. In the face of the cloud, the IT needs to reinvent itself to become the enablers of new technologies as these changes are inevitable.

Impact of Cloud On The File Sharing Market

Looking into the cosmos of business file sharing services, the adoption of cloud is rising at an astounding rate because of its benefits like increased agility, improved flexibility and reduced capital spending. However, the traditional on-premise file sharing services will always be part of the foreseeable future though the impact of cloud services is supposed to displace a certain proposition in the market.

Indeed, it is the same reason why we at Vembu align ourselves to your organizational needs to offer both the on-premise and cloud-based file sharing options to help you improve overall business productivity. Business owners and IT administrators need to carefully analyze the business requirements to create a holistic strategy to choose the best deployment option that will suit your business model. What is your preference – Cloud or On-Premise and why? Let us know your comments below.

If You Haven’t Considered [Vembu File Sharing], You’re Way Behind.

By Sajesh Krishnadas, Product Management & Marketing at Vembu Technologies. Vembu File Sharing is a simple, secure and powerful file sharing and collaboration solution designed for businesses with simple and easy-to-use interface for users and the right level of control, visibility and security for the IT.

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Announcing the release of Vembu v6.0

We are extremely pleased to announce that Vembu v6.0 has been released and it can be downloaded here.

With Version 6.0, Vembu has taken a crucial step forward in providing a unified sophisticated platform for backup & disaster recovery. Today’s business demands have expanded the dimensions of the backup landscape into supporting heterogeneous physical and virtual environments coupled with reliable business continuity leveraging both traditional & virtualization based DR options. The Vembu 6.0 has been designed to specifically enable those MSPs who’re taking the leap to the cloud. Additionally, the solution is powerful and flexible to universally accommodate the burgeoning and varied needs across MSPs and VARs serving both Large enterprises and SMBs.

Certain highlights of Vembu v6.0 are as follows:

  • 10x times Faster Backups
  • Data De-Duplication
  • VMware & Windows Disk Backup in Native format
  • Flexible Storage Management
  • Multi-Hypervisor Support

10x times Faster Backups

When compared to previous versions, in 6.0 you’ll experience 10x faster backups for large files and 5x faster backups for small files. The performance enhancements is applicable for both Windows and Linux environments.

Data DeDuplication

In v6.0, we support variable block-level deduplication for file backups to deliver better storage efficiency.

VMware & Windows Disk Backup in Native format

Unlike common backup and recovery solutions where the backup file is saved in the proprietary form, Vembu backs up and restores data in native format (VMDK for vSphere and VHD for Windows Physical Servers), providing easy instant restores and consequently reducing RTO and RPO.

Flexible Storage Management

The new Storage Repository Manager allows dynamic capacity growth and enables seamless expansion of backup storage across different storage technologies such as Storage Area Network (SAN), Direct Attached Storage (DAS) or Network Attached Storage (NAS).

For example, when deploying v6.0 you can start with a 1TB storage volume and grow that capacity to 2TB or 4TB as required.

Multi-Hypervisor Support

Vembu v6.0 protects VMs across VMware, Microsoft Hyper- V and Citrix Xenserver. You can choose to backup multiple hypervisors from the same console and cut on costs and time dramatically.

New and Existing Partners

This being a precursor to the major 6.1 release, we plan to support migration from 4.4.x release only in 6.1. For better performance and scalability, from 6.x onwards only 64-bit environments are supported for backup server (Windows & Linux). For new deployments, download Vembu v6.0. Try it out free for 30 days and let us know of your enthralling experience with this product.

Keep an Eye on us!!! Packed with many features, it will not be fair to v6.0, if all of them are jammed in this blog. More to come very soon. Watch out for Vembu v6.0 features – Part two.

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CRN says Vembu v6.1 is one of the cool new tools for MSPs

IT Nation 2013 was good fun. We met a number of our partners and a lot of people looking forward to taking Vembu products out for a spin. It is always good to see happy partners walk over to your booth and commend you for a fantastic product and excellent support. IT Nation was also a platform for us to share our next big release with our partners. The reception for Vembu 6.1 was definitely resonated throughout the show floor and CRN didn’t miss it either.

Read more about it here.

So what’s up with Vembu v6.1 and what did change? Well, a lot has changed in terms of the design and the way we handle backups and file sharing. Below are a few pointers.

  • Variable Length Deduplication

  • Industry’s first consolidated solution for BDR and FileSharing.

  • Reverse Incremental Backups and point in time restore

  • Instant disaster recovery and boot as VHD / VMDK

  • Block level compression, encryption and integrity checks

  • Enterprise grade scalability and reliability and lots more…

With advanced deduplication and a revolutionary new design change in the way data is handled, we are mighty excited. And we are not alone! Our previous webinar about the upcoming release was a huge success with excited partners teeming the session.

 You can watch the recorded webinar here.

What are you waiting for? Contact us at msp@vembu.com to learn more about Vembu v 6.1 and also to get access to a BETA version of the same.

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Customer Engagement Pyramid is getting wider at the bottom

Frankly I’m not sure if it should be really called a pyramid. But with your business on the top and your market lined up on the other side with converging customer engagements leading to your revenue kitty, probably it gives the right picture.

Market dynamics have changed in the last few years. Your customers are much more diverse. They are much better informed than ever of your products and competitors, willing to try out different products and services before settling on one. They are on social media and community websites discussing your products. Well, that’s how a market should be, isn’t it? Competitive vendors and informed buyers.

But as a business what that means to you is that the engagement pyramid is getting wider at the bottom. All other things being equal, you now need larger team of marketers to cut through the noise and reach the customers. You probably need larger support team to handle the customer queries thrown at you via emails, web requests, social media posts etc. Your sales team has to engage with them more often, before convincing them to buy your product.

But it is not always possible for a small and medium business to do that. Your budgets are tight. Your resources are limited. You want to keep your current strength of your teams but somehow efficiently manage all your engagements. That’s where an efficient CRM platform like Vembu CRM can be helpful to your business.

Vembu CRM stores all your customer engagement data (marketing, sales and support) in one place, keeps them indexed and searchable. Its capability to manage multiple products and teams lets you capture all your intra-organizational activities, helping you to define your own business workflows and measure its effectiveness. It listens and monitors the social media, RSS and communities sites for you and alerts you when an action needs to be taken. That’s all in one place and all at once.

Therefore, doesn’t matter how wider the pyramid is getting, with Vembu CRM you can keep your teams leaner, make them work smarter and above all reap higher revenues. Is it expensive? Not at all. Check its pricing, if you can’t take my word!

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Vembu VM Backup – Total Virtual Data Protection for Business

BYOD and Cloud computing may be the most publicly sticky buzzwords but there is another dominating and revolutionary trend that is actually past its hype cycle and in the forefront of creating an efficient IT infrastructure. It is one known to potentially optimize on computing resources, consolidate lower capital expenses, scale workloads, ease operational management and even save on power consumption among other benefits. No doubt, this multifaceted paradigm of Virtualization is redefining the IT infrastructure landscape.

However, Virtualization for IT is a broad term and applies to storage, network, server, desktop and mobile among the conceivable areas. For our purpose, we will narrow the focus on server virtualization.

How prevalent is it ?

A recent survey by Cisco FlexPod Express Study of SMB IT professionals revealed that 77 percent of their SMB companies have adopted server virtualization and nearly all of them have secured a competitive advantage as a result.

Further, the extent of adoption is reinforced from a different perspective by the Gartner Magic Quadrant report according to which, as of mid-2013, almost two-thirds of x86 architecture workloads have been virtualized on servers.

How to ensure data protection for  a virtualized or hybrid environment ?

The era of sweeping virtualization has given cause to new considerations and challenges for the aspect of data protection for businesses. We @ Vembu ensure End to End Data Protection & Business Continuity that comprehensively covers both physical and virtual environments.

Explore Vembu’s solution for Virtualized server protection.

Try our Vembu VM Backup – a complete virtualization data protection solution for businesses and you can :

  • Protect thousands of virtual servers with our agentless solution that reduces both deployment complexities and server resource consumption
  • Simplify backup of VMware, Hyper-V and Xen environments with our multi-hypervisor support.
  • Image based backups are taken in native format which enable instant restores thereby reducing RTO and RPO
  • Rapidly and efficiently enable WAN optimised replication
  • Leverage performance boosting Change Block Tracking (CBT) for incremental backup of VMs.
  • Provide 100% application aware disaster recovery
  • Perform flexible granular restores at the VM, volume, and file or application object level.

Interested in a free trial on Vembu VM Backup?

VMware backup

By the way check out our  Pricing , it will blow your mind away!

 

By Sai V. Nagarajan, VP of Marketing at Vembu Technologies.

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We've built Vembu CRM for the Social Customer too!

Vembu CRM - all-in-one social business software

Social Media is ubiquitous and like we all know businesses have begun adopting it in a big way. Though businesses are becoming increasingly creative in how they use the social media, their social activities could be broadly classified into following:

  • Brand building
  • Identifying prospects
  • Connecting  with the prospects
  • Engaging with the audience that matter to your business
  • Selling via social channels to the target audience
  • Following customers, brands and brand advocates
  • Channeling the feedback loop from customers on product/service enhancements
  • Building long term relationships

Social relationships, online engagements, online content and well defined processes are changing the way social businesses operate in the new ecosystem. For social businesses to sustain the momentum and measure its social success, they need a platform to launch and manage their day-to-day activities.

We’ve designed and built Vembu CRM from scratch keeping in mind this new wave and to meet the challenges that budding social businesses face.

Social Identity

Vembu CRM will efficiently help you identify prospects with its social intelligent search across, Twitter, Facebook and LinkedIn. You can create leads from Twitter messages, Facebook posts and add prospects from LinkedIn too. You can link your existing leads and customer accounts with their social accounts. You can thereby amplify your reach quickly and keep a tab of your important social connections with an integrated social relationship management.

Social Support

With Vembu CRM’s Help Desk all your customers’ queries and relevant conversations across social channels are converted into support tickets. Instant response and resolution is what the social customer seeks and that is exactly what Vembu CRM’s Help Desk integrated with Social Desk offers you. All social media channels are managed with a unified inbox.

Social Marketing

With Vembu CRM you can identify the potential market groups based on keyword searches on their social activities. Once identified, you can engage with them unobtrusively through social media campaigns. Since the data remains within the same platform, leads generated out of these campaigns can be tracked from the history of the sales agents’ activities, keeping the marketing and sales activities always in sync.

Social Selling

Within Vembu CRM you can search across social media channels such as Twitter, LinkedIn and Facebook on keywords to gauge your brand value in the market, to identify what your customers are looking for and how your competitors are engaging them. Vembu CRM is a powerful social selling engine that aligns the marketing and sales teams to reach out and engage with potentials faster through multiple social channels, all at once. Engaging personally over their social media accounts builds better understanding of the prospects compared to offline email messages alone.

Are you looking for a 360 degree approach to manage your social customer too? We recommend you to try Vembu CRM, all-in-one CRM and Customer Engagement Platform integrated with Sales Force Automation, Customer Support and Social Media Management.

Do get in touch with us should you need any help AT crm-support@vembu.com

 

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