VEMBU BLOG
Marketing
RIP – Floppy Drive, Will the Tape Drive soon follow?
Finally the day has come where people are no longer in need of Floppy Disks nor do they even care about its existence. Floppy Drives enjoyed nearly three decades as a popular and ubiquitous form of data storage and data transfer medium from the mid 1970s to the late 1990s. Yes, we all at one point of time used Floppy Drives and praised it usability when there was no alternate solution at that time which was cost effective and reliable. Now they have been largely superseded by USB Flash Drives, External Hard Drives, DVDs and Memory Cards. Many companies realized … Read the rest
Tags: Floppy Drive, offsite backup, Online Backup Vs Tape Based Backup, Remote Backup, Tape Drive
Posted in General, Marketing | 2 Comments »
Mulling over the Minnows
While the U.S. and the world economies are still trying to come out of the economic crisis, companies have been trimming their work force. The luckier employees who still have their jobs intact now spend much longer hours at work, making up for the reduced work force. It has not been easy for the business owners either. A survey conducted by Grant Thornton International (http://www.gti.org/Press-room/stress2010.asp ) found that 76% of the business owners have reported increased stress levels over the last year, majority of them citing economic climate and increased work load as the reason for it.
In such … Read the rest
Tags: data backup, Managed Service Providers, Marketing in touch economy, Online Backup, ROI from Small Customers, small vs big customers
Posted in Marketing, Online Backup, Remote Backup, Vembu StoreGrid | 2 Comments »
The Path to SMB customers – a Treasure Hunt
Reaching out for SMB customers has more or less become like a treasure hunt for IT Industry folks. We know that there is a pot of gold at end of the tunnel. But the real problem is that we may not have the treasure map – the right path that will lead us to them.
Why it is difficult to reach SMBs.
Every adventure trip has its own challenges. SMBs are typically run by tight entrepreneurs, who are conservative in terms of budget and may not venture out into adopting new technologies without getting absolutely convinced of its ROI. SMBs … Read the rest
Tags: data backup, IT Service Providers, Managed Service Providers, Online Backup, Path to reach SMBs, Remote Backup, SMBs
Posted in General, Marketing, Online Backup, Remote Backup, SMB, Vembu StoreGrid | 2 Comments »
How do you want to name your backup service? – Ask Google
Are you offering an Online Backup Service? Then you must have come across a plethora of naming conventions for marketing your backup service. Some people call them Online Backup and some call them Remote Backup, Offsite Backup, Data Backup, Internet Backup, blah blah backup…. Wait! What difference does a naming convention is going to make to your backup service offering? The answer is simple. Ask Google.
As a Service Provider it becomes necessary to understand the terms that your customer uses and effectively communicate back and Market using the same ‘terms’. ‘Google Insights’ has the innate ability … Read the rest
Tags: data backup, Google Insight report, Internet Backup, Managed Service Providers, Marketing Tips for Service Providers, offsite backup, Online Backup, Remote Backup
Posted in General, google, Marketing, Online Backup | 3 Comments »
TLM (Thought Leadership Marketing) for IT Service Providers
What the heck is this TLM? ‘Thought Leadership Marketing’ is a term that came on its own in the past few years. Here is a definition of Thought Leadership from raintoday.com .
“Thought Leadership centers on earning trust and credibility. Thought leaders are noticed by offering something different – information, insights and ideas, for instance.”
For IT service Providers who are wondering what this TLM can do for them, here is the answer. According to the recent press release by Gartner , Thought Leadership Marketing can be a powerful tool for IT service Providers.
Also … Read the rest
Tags: data backup, Marketing for MSPs, marketing ideas for IT service Providers, offsite backup, Online Backup, Remote Backup, thought leadership marketing, TLM for IT Service Providers
Posted in General, Marketing, Remote Backup, SP Edition | No Comments »
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