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The Path to SMB customers – a Treasure Hunt
Reaching out for SMB customers has more or less become like a treasure hunt for IT Industry folks. We know that there is a pot of gold at end of the tunnel. But the real problem is that we may not have the treasure map – the right path that will lead us to them.
Why it is difficult to reach SMBs.
Every adventure trip has its own challenges. SMBs are typically run by tight entrepreneurs, who are conservative in terms of budget and may not venture out into adopting new technologies without getting absolutely convinced of its ROI. SMBs … Read the rest
Tags: data backup, IT Service Providers, Managed Service Providers, Online Backup, Path to reach SMBs, Remote Backup, SMBs
Posted in General, Marketing, Online Backup, Remote Backup, SMB, Vembu StoreGrid | 2 Comments »
SMB’s reaction to Cloud – a Pro/Con Analysis
Why many SMBs are reluctant to Cloud?
“Cloud Computing” – a buzz word that’s on the peak of Hype Cycle for quite some time now is still a ‘jargon’ to many SMBs and Mid Market Companies. It was interesting to see the results of the ‘cloud hosting awareness survey’ conducted by RackSpace that more than two thirds of the SMBs in US are not familiar with the term “Cloud Hosting” – Wow!
Now, two questions immediately arise in our mind. Is that the Small Businesses failed to grasp the cloud computing technology or the Cloud hosting providers done … Read the rest
Tags: Amazon Cloud, cloud computing, data backup, Online Backup, Remote Backup, Small Business Cloud, SMBs reaction to cloud
Posted in Amazon Cloud, azure, General, Online Backup, Remote Backup | 5 Comments »
How do you want to name your backup service? – Ask Google
Are you offering an Online Backup Service? Then you must have come across a plethora of naming conventions for marketing your backup service. Some people call them Online Backup and some call them Remote Backup, Offsite Backup, Data Backup, Internet Backup, blah blah backup…. Wait! What difference does a naming convention is going to make to your backup service offering? The answer is simple. Ask Google.
As a Service Provider it becomes necessary to understand the terms that your customer uses and effectively communicate back and Market using the same ‘terms’. ‘Google Insights’ has the innate ability … Read the rest
Tags: data backup, Google Insight report, Internet Backup, Managed Service Providers, Marketing Tips for Service Providers, offsite backup, Online Backup, Remote Backup
Posted in General, google, Marketing, Online Backup | 3 Comments »
TLM (Thought Leadership Marketing) for IT Service Providers
What the heck is this TLM? ‘Thought Leadership Marketing’ is a term that came on its own in the past few years. Here is a definition of Thought Leadership from raintoday.com .
“Thought Leadership centers on earning trust and credibility. Thought leaders are noticed by offering something different – information, insights and ideas, for instance.”
For IT service Providers who are wondering what this TLM can do for them, here is the answer. According to the recent press release by Gartner , Thought Leadership Marketing can be a powerful tool for IT service Providers.
Also … Read the rest
Tags: data backup, Marketing for MSPs, marketing ideas for IT service Providers, offsite backup, Online Backup, Remote Backup, thought leadership marketing, TLM for IT Service Providers
Posted in General, Marketing, Remote Backup, SP Edition | No Comments »
On Vembu & VC Investment
I keep getting emails from VC firms at regular intervals. I have had initial phone calls with many of them. But invariably there is no progress as we just do not act on raising money on our own because I fundamentally cannot get myself to pitch my business to a VC just to raise money. The reason is that I am uncomfortable doing a business plan on how I will scale the company. Because until we try something out we will never know whether it is going to work or not. It is always continuous experiments you run and figure … Read the rest
Tags: data backup, offsite backup, Remote Backup, Sekar Vembu and VC Investment, Vembu and VC, Vembu and VC Investment, Vembu Online Backup, Vembu Technologies | Angel Investors
Posted in General, Online Backup, Remote Backup, SP Edition, Trends, VC Investment, Vembu StoreGrid | 7 Comments »
Microsoft features Vembu as ‘Startup of the Day’ in Microsoft Startup Zone
More excitement rolls in as Microsoft BizSpark featured ‘Vembu’ as their ‘Startup of the Day’ on its website today. As you might recall from my previous blog that Microsoft handpicked Vembu Technologies as one of the most promising 45 startup firms around 10 countries for the new ‘BizSpark One’ program and Vembu is the first and only firm from India to be selected for that Program.
As part of being the “Startup Of the Day” our CEO, Sekar Vembu was interviewed by the Microsoft BizSpark team. Here is a quote from the interview:
“It certainly feels good to … Read the rest
Tags: microsoft backup, microsoft startup of the day, offsite backup, Online Backup, Remote Backup
Posted in General, Online Backup, Remote Backup, SP Edition, Vembu StoreGrid | No Comments »
Moving on…
In response to our competitor’s willingness to stop the blog war, we want to reiterate that as a company we do not like to indulge in blog wars or any unwarranted mudslinging. We were just provoked by RBS’s constant focus in attacking our product and company without full understanding of what we are. We apologize if we hurt anyone personally in this avoidable blog war.
As a company we are down to earth to the point that we even feel uncomfortable beating our own drums leave alone indulge in mudslinging or attacking a competition with creating FUD about them. We … Read the rest
Tags: data backup, Internet Backup, microsoft backup, Online Backup, Remote Backup
Posted in General, Online Backup, Remote Backup, SMB, Uncategorized, Vembu StoreGrid | No Comments »
On Paternity Claims and Sundry Other Rants…
I ran into an especially long-winded post in a competitor’s blog – it is very confused even by the standards of someone who claims paternity for the ‘online backup industry’. Initially, I thought it was just the phrase ‘online-backup’, but later it transpired that it was the whole industry for which parentage was being claimed. Much the same thing happened with me when one day in 1993, I asked my friend near the refrigerator, ‘(We) Got Milk?’ and thereby INVENTED the phrase ‘Got Milk?’. AND pasteurization. AND the whole dairy industry. Giggle.
I wouldn’t have written this post hadn’t it … Read the rest
Tags: data backup, Internet Backup, microsoft backup, Online Backup, RBS goof up, Remote Backup
Posted in General, Online Backup, Remote Backup, SMB, Vembu StoreGrid | No Comments »
Should we respond to a competitor’s FUD tactics?
“Success is not measured by what you accomplish, but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds”.
- Orison Swett Marden
The above quote would be a perfect fit for what we have been encountering here at Vembu .
We feel lonely at the top, especially when we are successful and our competitors take shots at us whenever they can. Some of them write blogs and articles about stuffs they SIMPLY don’t understand and some have their daily bread and butter watching our forums and press releases. I am … Read the rest
Tags: data backup, Internet Backup, Online Backup, Remote Backup, Why Vembu is better than other competitors
Posted in General, Online Backup, Remote Backup, Vembu StoreGrid | No Comments »
Microsoft picks Vembu for its new ‘BizSpark One’ global initiative
We’re super excited as Microsoft rolled out their ‘BizSpark One’ Program and picked Vembu Technologies as one of 45 start-up firms from around 10 countries worldwide and Vembu is the first and only firm from India to be selected for this Program. BizSpark One companies are selected based on their potential to succeed in marketplace and shape the industry’s future with innovative software solutions and their commitment to develop and deploy these solutions.
BizSpark one is the latest expansion of Microsoft’s BizSpark Program and designed to accelerate the growth of selected high potential startups through focused relationship with Microsoft. As … Read the rest
Tags: data backup, microsoft backup, Online Backup, Remote Backup
Posted in General, Remote Backup, Vembu StoreGrid | No Comments »
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