VEMBU BLOG
March, 2010
SMB’s reaction to Cloud – a Pro/Con Analysis
Why many SMBs are reluctant to Cloud?
“Cloud Computing” – a buzz word that’s on the peak of Hype Cycle for quite some time now is still a ‘jargon’ to many SMBs and Mid Market Companies. It was interesting to see the results of the ‘cloud hosting awareness survey’ conducted by RackSpace that more than two thirds of the SMBs in US are not familiar with the term “Cloud Hosting” – Wow!
Now, two questions immediately arise in our mind. Is that the Small Businesses failed to grasp the cloud computing technology or the Cloud hosting providers done … Read the rest
Tags: Amazon Cloud, cloud computing, data backup, Online Backup, Remote Backup, Small Business Cloud, SMBs reaction to cloud
Posted in Amazon Cloud, azure, General, Online Backup, Remote Backup | 5 Comments »
How do you want to name your backup service? – Ask Google
Are you offering an Online Backup Service? Then you must have come across a plethora of naming conventions for marketing your backup service. Some people call them Online Backup and some call them Remote Backup, Offsite Backup, Data Backup, Internet Backup, blah blah backup…. Wait! What difference does a naming convention is going to make to your backup service offering? The answer is simple. Ask Google.
As a Service Provider it becomes necessary to understand the terms that your customer uses and effectively communicate back and Market using the same ‘terms’. ‘Google Insights’ has the innate ability … Read the rest
Tags: data backup, Google Insight report, Internet Backup, Managed Service Providers, Marketing Tips for Service Providers, offsite backup, Online Backup, Remote Backup
Posted in General, google, Marketing, Online Backup | 3 Comments »
Storage on a Budget for MSPs!
Offsite backup storage solutions at commodity hardware prices
Folks in the UK are building storage boxes that could house up to petabytes of data using commodity hardware. Managed Service Providers can benefit from this cost-effective storage solution for their StoreGrid Backup or Replication servers.
This initially started as an effort by an online backup service provider to build cheap cloud storage for its own storage needs (thanks to them for sharing the design for those who wish to build their storage cost-effectively!). This has triggered a few hardware architects in the UK to explore building cheap storage options for service … Read the rest
Tags: Amazon Cloud, backblaze pod, caringo, cheap storage, cloud backup, online storage, storage pod
Posted in Online Backup, SP Edition | 1 Comment »
TLM (Thought Leadership Marketing) for IT Service Providers
What the heck is this TLM? ‘Thought Leadership Marketing’ is a term that came on its own in the past few years. Here is a definition of Thought Leadership from raintoday.com .
“Thought Leadership centers on earning trust and credibility. Thought leaders are noticed by offering something different – information, insights and ideas, for instance.”
For IT service Providers who are wondering what this TLM can do for them, here is the answer. According to the recent press release by Gartner , Thought Leadership Marketing can be a powerful tool for IT service Providers.
Also … Read the rest
Tags: data backup, Marketing for MSPs, marketing ideas for IT service Providers, offsite backup, Online Backup, Remote Backup, thought leadership marketing, TLM for IT Service Providers
Posted in General, Marketing, Remote Backup, SP Edition | No Comments »
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